Warid Telecom (Pvt.) Ltd. is countries third largest and most reliable cellular service provider. Warid is a joint venture between Abu Dhabi group and Singapore Telecom. Abu Dhabi Group is one of the largest business groups in the Middle East and the single largest foreign investor in Pakistan. Abu Dhabi Group is led by His Highness Sheikh Nahayan Mabarak Al Nahayan. Singapore Telecommunications is Asia’s leading communications group having investments in more than 20 countries and territories around the world. Singtel has 130 years of operating experience in Singapore, providing a diverse range of communication services and solutions, including fixed, mobile, data, Internet, info-communications technology, satellite and pay TV. The partnership of Abu Dhabi Group and Singtel is the part of strategy to support Warid Telecom’s continued growth and to enhance its market position.
With the end of 2009 Warid Telecom completed its four and half years of successful business operations in Pakistan. Warid Telecom simultaneously launched its services in 28 major cities of Pakistan on May, 23rd 2005 as fourth largest telecom operator. Warid brought some of the most innovative value added services which were introduced in Pakistan for the very first time. Warid became so popular that it gained its first million subscribers in just 80 days of launch while in just 300 days the subscriber base reached to 3 million. Warid Telecom has made tremendous progress and earned remarkable brand reputation along with customer loyalty. Being recognized as most reliable cellular service, today Warid subscriber base has reached over 18.71 million customers with the market share of 19.35% (till Nov 09-PTA).
That uniquely distinguish Warid from other operators is its quality network services. Warid Telecom is providing cellular service in Pakistan through 2G, 2.5G & 2.75G enabled GSM technology. Being recognized as most trusted network, started from 28 cities today Warid offers its services in 496 cities that covers more than 12500Km road length area throughout Pakistan. Warid’s mission is to maintain and deliver unmatched high quality network experience to every nook and corner of the country. Warid’s commitment to excellence and unparalleled network experience has led it to provide coverage in extremely difficult terrain of South-West Punjab collaboration with USFCo for DG Khan Lot. Warid is a Dual Vendor network, the Dense-Urban /Urban areas are being covered by Ericsson whereas the Suburban/Rural areas are covered by Huawei. This intelligent distribution has ensured that Warid is a very cost efficient yet quality driven Network. Warid is determined in catering all the segments of society through careful attention.
Warid is also the market leader in terms of Post Paid customers besides being very active in the prepaid sector as well having lately announced the launch of a new prepaid brand ‘GLOW’ as new youth brand. GLOW has become very popular amongst youngsters who once again declared Warid as their favourite cellular company through their over-whelming response. Warid also offers international roaming with over 231 live GSM roaming partners in 141 countries and 128 live GPRS roaming partners in 94 countries and prepaid roaming service in 22 countries, covering about 70% of the world including Europe, Africa, Middle East and Asia.
With an ambition to win the hearts of its customers Warid Telecom is constantly delivering with exceptional customer services. Warid has two state of the art Contact Centers in Lahore and Karachi servicing almost 182,383 customers on average in 24 hours. Warid also has 23 fully operational business centers out of which 3 are Mobile Business Centers (an innovation in the Cellular Industry). On average there are 7000 walk in customers visit Warid business centers everyday. Warid has 84858 retail outlets and 320 franchises across Pakistan. In order to effectively gauge the current customer experience and feedback, an innovative feedback program “Customer Delight Program” has been initiated. Furthermore to personalize the servicing of high value customers, “Priority Customer Services” was launched to cater the needs of Corporate and high revenue generating customers.
Annual telecom consumer complaints report issued by Pakistan Telecommunication Authority for 2008-09 states Warid Telecom with minimum complaints that reflects the quality of services Warid Telecom offers to its valuable customers. The consumer survey results of the Brands Award reveal that Warid has been considered the best cell phone operator in Pakistan. In year 2008, Warid won ‘Brand of the Year Award’ in the category of ‘The Best Cellular Company in Pakistan’. Warid was also awarded the ‘Mobile Operator with Best Consumer Pull in Pakistan’ in 2006 at the Voice & Data CEO Conclave (Colombo). Similarly Warid Prepaid ‘Zem’ won the ‘Brand of the Year 2006-07’ at the Super Brands Awards. Warid Telecom since its inception has always focused on delivering the best to its subscribers by not only providing the affordable means of communication but a truly reliable network service and delighting after sales services. With the substantial market share, loyal subscriber base and the recognition as the most steadfast telecom operator, Warid Telecom continues to set excellence benchmarks in Telecom Industry of Pakistan.
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